# MBAC Skill 08: 30-Day Re-Engagement Sequence

| | |
|---|---|
| **Version** | v1.0 (2026-07-27) |
| **Workflow** | B, Outreach & Follow-Up |
| **Lead indicator it moves** | Re-engagement sequences sent, recovered clients |
| **Process owner** | Danielle Thompson |
| **Built from (Anthropic plugin)** | `marketing:email-sequence` |
| **Customized by** | MBAC Context Document + this file |

## Trigger

30 days after an Initial Sequence (Skill 07) ended with no reply and no booking.

## Inputs / Context needed

- The prospect record, including WHICH angle the first sequence used
- A fresh angle: a new resource, a new deadline (grant window, certification cycle), or a new success story
- The MBAC Context Document

## Steps

1. Paste the MBAC Context Document, this file, and the prospect record into Claude.
2. Tell Claude what the FIRST sequence led with, and give it the fresh angle. The re-engagement must not repeat the original pitch; "did you see my last email" is banned.
3. Ask for another 4-touch sequence (Day 0 / 3 / 6 / 9, same rules as Skill 07): new angle up front, barrier removal, proof point, close-out.
4. Human reviews the batch, sends, logs.
5. If this one also ends dark: mark the record "nurture" and they only hear from us via workshops and the newsletter, warmly, until they re-surface.

## Rules that never bend

- Stops instantly on reply or booking.
- Fresh angle or no sequence. Recycled pitches burn the list.
- Two full sequences dark = nurture list, not a third sequence.

## Human checkpoint (Zone 2)

Counselor reads the batch and hits send. Check the angle is genuinely new against the record.

## Safety & disclosure

Same as Skill 07: AI-drafted, human-sent, disclosure line where a relationship starts, encouraging language only.

## Output & where it lands

Sent from the counselor's email; status logged to the connected store; "recovered" flag when someone books.

## Customization moves (Adopt, Customize, Rename)

1. **Adopt:** Anthropic `marketing:email-sequence` plugin skill.
2. **Customize:** the 30-day wait, fresh-angle requirement, two-strikes-then-nurture rule.
3. **Rename & anchor:** "MBAC 30-Day Re-Engagement," anchored to re-engagement sent and recovered clients.