# MBAC Skill 06: Outreach Writer

| | |
|---|---|
| **Version** | v1.0 (2026-07-27) |
| **Workflow** | B, Outreach & Follow-Up |
| **Lead indicator it moves** | First-touch outreach emails sent |
| **Process owner** | Ricky Pleasant (proposed, confirm) |
| **Built from (Anthropic plugin)** | `sales:draft-outreach` (also see `common-room:compose-outreach`) |
| **Customized by** | MBAC Context Document + this file |

## Trigger

A prospect needs a first-touch message that is NOT part of a standard 4-touch batch: a referral from a partner, someone met at an event, a warm introduction, or a one-off.

## Inputs / Context needed

- The MBAC Context Document
- Who they are: name, business, how we found them (event, referral, MBDD, walk-in)
- Anything we know they need (certification, capital, contracts, general help)

## Steps

1. Paste the MBAC Context Document, then this skill file.
2. Paste what you know about the person and where they came from.
3. Ask Claude for ONE first-touch email: under 150 words, warm, specific to how we met them, one clear call to action (book a session or complete the intake page).
4. Ask for a subject line that a busy business owner would actually open. Plain, not clickbait.
5. Review, personalize the first line yourself (the part AI cannot fake), send from your own email.
6. Log the touch to the connected store; if no reply in 3 days, hand them to Skill 07 (Initial Sequence).

## Human checkpoint (Zone 2)

You read it, you fix it, you send it. If you would not say it to their face at a workshop, rewrite it.

## Safety & disclosure

AI-drafted, human-sent. Plain encouraging language, never pressure. Include the AI disclosure line when this starts a client relationship.

## Output & where it lands

Sent from the counselor's email. Logged to the connected store with source (event, referral, MBDD).

## Customization moves (Adopt, Customize, Rename)

1. **Adopt:** Anthropic `sales:draft-outreach` plugin skill.
2. **Customize:** MBAC Context Document (minority business owners; MBAC voice; no cost services; disclosure policy).
3. **Rename & anchor:** "MBAC Outreach Writer," anchored to outreach sent.