# MBAC Skill 05: Prospect Finder

| | |
|---|---|
| **Version** | v1.0 (2026-07-27) |
| **Workflow** | B, Outreach & Follow-Up |
| **Lead indicator it moves** | Prospects sourced / added |
| **Process owner** | Ricky Pleasant (proposed, confirm) |
| **Built from (Anthropic plugin)** | `apollo:prospect` |
| **Customized by** | MBAC Context Document + this file |

## Trigger

Weekly sourcing block (put it on the calendar), or before a workshop/event that needs an invite list.

## Inputs / Context needed

- The MBAC Context Document (who MBAC serves: minority-owned businesses in Greater Cincinnati and Northern Kentucky)
- This week's focus, if any (an industry, a certification cycle, a contracting opportunity that fits certain businesses)

## Steps

1. Paste the MBAC Context Document and this file into Claude.
2. Describe this week's focus. Ask Claude to help you build the sourcing list from legitimate public sources: new business registrations, chamber directories, event attendee lists MBAC owns, MBDD referrals, partner lists, news about local minority-owned businesses.
3. For each prospect, capture the standard minimum: business name, owner if known, best contact channel, why they fit (the "reason we are reaching out" that Skill 06 will use).
4. Ask Claude to de-duplicate against the connected store BEFORE anyone gets outreach. Nobody should get a cold email from us twice.
5. Add the clean list to the connected store, tagged with source and date.
6. Hand the batch to Skill 06 (Outreach Writer) or Skill 07 (Initial Sequence).

## Rules that never bend

- Public and MBAC-owned sources only. No scraped personal data, no purchased lists without Deborah's sign-off.
- Every prospect enters the store with a "why them" note. No reason, no outreach.

## Human checkpoint (Zone 1, weekly review)

Runs as Zone 1. Deborah or Ricky reviews the weekly list for fit before it enters sequences.

## Safety & disclosure

Business contact info only at this stage; enrichment of individuals happens later under Skill 01's public-info-only rule.

## Output & where it lands

A de-duplicated, tagged prospect list in the connected store, feeding Workflow B.

## Customization moves (Adopt, Customize, Rename)

1. **Adopt:** Anthropic `apollo:prospect` plugin skill.
2. **Customize:** MBAC's eligibility profile, local-source list, de-dupe-first rule.
3. **Rename & anchor:** "MBAC Prospect Finder," anchored to prospects sourced.